Internet Study Finds the Persuasive Power of ‘Like’

5:19 pm
Thu August 8, 2013

Internet Study Finds the Persuasive Power of ‘Like’

Lead in text: 
If you “like” this article on a site like Facebook, somebody who reads it is more likely to approve of it, even if the reporting and writing are not all that great.
If you "like" this article on a site like Facebook, somebody who reads it is more likely to approve of it, even if the reporting and writing are not all that great. But surprisingly, an unfair negative reaction will not spur others to dislike the article.