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Wake Up And Smell The Bacon

LINDA WERTHEIMER, HOST:

Good morning, I'm Linda Wertheimer.

Wake Up and Smell the Bacon. No, we're not making breakfast in the studio. It's the name of Oscar Mayer's new app and iPhone device. It's a piece of limited-edition hardware that plugs into the headphone jack. Along with your alarm, you get the signature smell and sizzle. It's a really nice way to wake up - unless, of course, you're a bacon-free family.

You're listening to MORNING EDITION. Transcript provided by NPR, Copyright NPR.