Fri April 26, 2013
Marathon Beer Proceeds To Go To Bombing Victims
Originally published on Fri April 26, 2013 6:59 pm
RENEE MONTAGNE, HOST:
And on this Friday, our last word in business comes in the form of a toast - to the Boston Beer Company, the maker of brews including Samuel Adams.
Seventy employees were on the route of the Boston Marathon last week when the bombs exploded.
STEVE INSKEEP, HOST:
The company has sponsored the marathon for years, even brewing a special beer for the event: the 26.2 Brew - which we presume refers to the number of miles in a marathon and not the percentage of alcohol. The company says it's going to donate all 2013 proceeds of that beer to a local charity that helps families touched by the tragedy.
MONTAGNE: It has pledge next year's profits too. The Boston Globe reports the company has also filed a trademark application to rename its marathon beer - Boston Strong. That mantra emerged after the attack.
And that's the business news on MORNING EDITION from NPR News. I'm Renee Montagne.
INSKEEP: And I'm Steve Inskeep. Here's to you, Boston. Cheers. Transcript provided by NPR, Copyright NPR.