Joe Kendrick

Director of Programming and Operations

Joe Kendrick grew up far off in the woods at in rural Stanfield, NC, where he acquired his first Sony Walkman, listened to both AM and FM radio from Charlotte, went to Nascar races at Charlotte Motor Speedway, attended a small Baptist church, read Rolling Stone, subscribed to cassette clubs, and played one very forgettable season of high school football. From there, Joe studied Journalism at the University of North Carolina at Chapel Hill, where he was able to fulfill his dream of being a disc jockey at WXYC. He volunteered at WNCW soon after graduation.

After several years and two stints in radio on the coast in Wilmington, Joe was back in western NC where he returned  to volunteering at WNCW while he started his first business, a landscape lighting franchise with Outdoor Lighting Perspectives. In 1999, he met his future wife Amy at the Isotope 217 concert at Vincent's Ear in Asheville, and a year later they wed. The landscape lighting business grew but so did Joe's presence on the radio, and the desire to follow his heart led him to sell his business in 2006. Soon thereafter, he garnered the morning host slot on WNCW and has been full time in Spindale ever since.

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Ways to Connect

Greetings and welcome to episode eight of WNCW’s new music podcast, On The Way Up. Today we get in the time machine for a trip back to the 1960s, jazz style, we make a couple stops in North Carolina, dive into one of our perennial favorites Tedeschi Trucks Band and their new live double disc, and for our “Segue Of The Week”, we go from new Canadian soul to some latter day doo-wop and glam. It really works, just wait for it.

On The Way Up
Designed by Kate Johnson

In this episode, we get to a couple of great regional releases, dive into the latest from one of our all-time favorites in Marty Stuart, plus get an ear for the return of iconic indie band The Feelies, and we’ll go back to the early 1970s for a big hit on our “Segue Of The Week”. There’s also the segment “DJ For A Day” where I show a bit of what life behind the microphone is like, this week going back to the Purple Prose theme with a juicy promotional piece to give you a case of the old eye-rolls.

Alexa Rose “Traveling Heart” from Low and Lonesome

Hear some new tunes this week in Episode 3 of On The Way Up.  Also, get a glimpse behind the scenes as Roland talks to Joe about the amount of music that comes to WNCW and how the music is selected for air play. 

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