Morning Edition 9/25/12: VICTORY LAB - THE SECRET SCIENCE OF WINNING CAMPAIGNS
With every single day, there is another news story about this candidate or that candidate, this political ad or that one, this lie or that one and, yes, even this truth or that one.
With so much coverage during any election, is it any wonder that most of us just want to tune it all out?
According to Sasha Issenberg, Washington correspondent for Monocle, who covered the 2008 presidential campaign for The Boston Globe, and has written for George and Philadephia magazines, politics is really all about science. The science of politics is statistics and how they are gathered and how the candidates use them. Since the 1800's, statisticians have been trying - mostly unsuccessfully - to get politicians to listen to them and allow them to assist them to be successful in winning the campaigns. Join me for this fascinating look at the secret way to win elections.